About Us

Prime Source Healthcare Solutions is the long term care industry’s premier inventory and budget optimization partner.  Learn more about who we are and how we can help your business reach its goals.

Our mission is simple: we are committed to driving innovative change, disrupting service delivery standards and providing solution-focused, cost benefit best practices for the long term, post-acute, and senior care industry.

Our vision: we provide solutions and tools that lead the curve to strengthen outcomes for tomorrow’s healthcare environment. 

Your Dedicated Healthcare Supply Experts

Inventory can create a variety of headaches for skilled nursing facilities and post-acute care centers.  We’re uniquely built to help you solve those problems.  Prime Source is one of the most respected group purchasing organizations in the industry—but that’s not all we do.

We occupy a nexus between hundreds of facilities and vendors.  Our position gives us unrivaled access to both sides of the medical supply marketplace.  Through this, we’re able to offer superior insights into current best practices and industry developments.  Plus, we help create more harmonious relationships across the board, reducing inefficiencies and maximizing growth for all parties.

Utilize our business intelligence to create a more sustainable, more profitable organization.  Optimize outcomes for your residents and your company, all at no additional cost to you.

Our Values Keep You Ahead of the C.U.R.V.E.


Community Stewards

We are a responsible, inclusive and community-driven collective of individuals serving each other, our customers and society as a whole.

Unequivocal Integrity

We are a group of honest, ethical and focused influencers doing the right thing for the right reason.


Respectful & Collaborative

We are a supportive team that puts the needs of others before our own.

Value-Driven Advisors

We are a compassionate and caring team committed to exceeding the needs and expectations of our customers, every time.

Exceptional Service

We are a responsible, inclusive and community-driven collective of individuals serving each other, our customers and society as a whole.

Prime Source
Leadership Team

Our leadership team has decades of experience helping improve relationships between suppliers and long term care facilities.

Michael Greenfield

Michael Greenfield

Chief Executive Officer

Michael understands the business of healthcare and frequently lectures trade groups, seminars and industry executives on current healthcare trends.

Mark Genuth

Mark Genuth

Chief Financial Officer

Mark is a highly innovative and results driven financial leader specializing in healthcare financial and organizational outcomes management.

David Genuth

David Genuth

Chief Operations Officer

David is a detailed-oriented people person managing complex teams with efficiency, ensuring targeted performance and operational success.

Abraham Schwartz

Abraham Schwartz

Director of Sales & Business Development

Abraham has been in LTC sales for 15 years. One of his accomplishments includes “Rep of the Year” at Medline Industries where he grew his portfolio by $30 million annually.