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Prime Source GPO Membership Application Agreement
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Our leadership team reflects a group of diverse individuals with breadth and depth of experience across the company.
Leadership Team

MICHAEL GREENFIELD
CEO
Michael understands the business of healthcare and frequently lectures business groups, seminars and executives on current healthcare topics. Michael spent the early part of his career managing sales and marketing teams while earning an MBA from Long Island University. He has since served in senior management positions in the healthcare industry and has domain expertise in finance and acquisitions. Michael both guides the company with his vision and leads the daily operations at Prime Source.

MICHAEL GELMAN
COO
Michael is an experienced leader with demonstrated success in Financial, Corporate Development, and Operations. His 15 years of experience in senior level roles at institutionally backed healthcare and technology companies has helped Prime Source grow exponentially. Prior to joining Prime Source, he served as Senior Vice President of Corporate Development at SigmaCare, a private equity backed SaaS healthcare organization. Michael’s strengths lie healthcare and long-term care financial and operational management.

MARK GENUTH
CFO
Mark is a highly-innovative and results driven financial leader who brings over 10 years of healthcare financial management experience. His strategic and critical thinking skills in Budget Planning, Business Development, Contract Negotiations, Operations and Business Process Improvement have diversified Prime Source. Mark is an effective communicator and relentless optimist who believes there is no failure, only feedback!